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Hotjar vs Ahrefs
Side-by-side comparison of Marketing tools to help you make the right choice.
Hotjar
marketing
Rating
4.5/5
Visual user behavior analytics with heatmaps, session recordings, and feedback tools to optimize website conversions.
Starting Price
$39/mo
15-day free trial
Ahrefs
marketing
Rating
4.8/5
All-in-one SEO toolset with site auditing, keyword research, backlink analysis, and competitor intelligence.
Starting Price
$129/mo
7-day free trial
Detailed Comparison
Pricing
Hotjar
$39/month
2 plan(s) available
Winner
Ahrefs
$129/month
2 plan(s) available
User Rating
Hotjar
4.5/5
8,900 reviews
Ahrefs
4.8/5
12,600 reviews
Winner
Features
Hotjar
4 features
Heatmaps, Session Recordings, Conversion Funnels
Ahrefs
4 features
Site Audit, Keyword Research, Backlink Analysis
Integrations
Hotjar
5 integrations
Google Analytics, Shopify, WordPress
Winner
Ahrefs
4 integrations
Google Analytics, Google Search Console, WordPress
Security
Hotjar
3 certificates
SOC 2, GDPR Compliant, ISO 27001
Winner
Ahrefs
2 certificates
SOC 2, GDPR Compliant
Free Trial
Hotjar
15 days
Free trial available
Winner
Ahrefs
7 days
Free trial available
Overall Assessment
Hotjar leads
Based on our evaluation criteria
Hotjar scores higher across multiple categories. However, your specific needs and budget should guide the final decision.
Choose Hotjar if you:
- Need heatmaps
- Prefer affordable pricing
- Work in E-commerce industry
Choose Ahrefs if you:
- Need site audit
- Want higher-rated solution
- Work in Marketing industry